Trash to treasure
The "Trash to Treasure" program was established to address the pressing challenges of waste management and bridge the clean energy gap. Led by our founder, Laurel Kivuyo, this innovative initiative draws inspiration from her roots in the Maasai indigenous community, where nature plays a crucial role in agriculture and pastoralism. Laurel's upbringing instilled a deep appreciation for the environment. Her experiences observing the rapid urban expansion of Arusha and the resultant surge in waste—60% of which ends up in dumps—transformed her perspective. She began to see waste not as a mere problem but as a potential treasure, thus sparking the Trash to Treasure movement.
